The 2024 year brought about a great deal of progress in many important areas. A thoughtful strategic plan was conceived and approved by the Board; tactic teams completed most, if not all, their year one objectives; new programs and services were thoughtfully introduced; and member satisfaction improved across many functional areas of the community. It was also a very challenging year from the standpoint of named storms. Hurricanes Helene and Milton made their mark in terms of surge and beach damage, but thanks to the learning from Hurricane Ian, we were smarter with asset protection, remediation and emergency communications. Disruptive and stressful as those storms may have been, there were no human casualties, asset loss was contained, and programming interruptions were measured in weeks, not months. By far, however, the greatest milestone achieved in 2024 was this: after a long two-year wait, all Foundation amenities, including both restaurants and the new Clam Pass building, were fully operational! So where do we go from here? “Next Level” is the theme we adopted as a management team for 2025 – next level programming, next level hospitality, next level products and services, and most importantly, next level member satisfaction. This begins with an honest and accurate assessment of the present condition, collaborating with team members and advisory groups to identify potential enhancements, and building a path forward — a path that leads to higher engagement, greater satisfaction and an even stronger value proposition than you enjoy today. In fact, the Foundation’s Operating Plan for this year includes goals and objectives that not only align with strategic imperatives but are also intended to noticeably enhance the Pelican Bay lifestyle. I have challenged our team to walk in your shoes and find new ways to elevate your experience. Sometimes small changes can make big improvements; while other times, it takes big changes to make small improvements. Either way, our journey to the next level at Pelican Bay is all about refinement. Great hospitality organizations understand — even obsess about — the basics: a friendly, well-trained team, clean facilities, quality components and timely service, all delivered with an uncommonly high standard of care. Refining these important elements, good as they already may be, takes the entire team intensely focused on small, incremental, non-reversable improvements to everything we do — even 1% a day will get us there eventually! Put differently, there is simply no replacement for operational excellence, and the time to “double down” is now. If you would like to help us move the needle, in addition to engaging in the community and enjoying your time here, there are two important ways for you as a member to contribute: No. 1 - Feedback Please remember the importance of sharing your feedback with us in real time. The good, the bad and the ugly — we want to hear it all from you. There are obviously several ways in which you can do this. Regardless of the delivery format, there is no replacement for its value, as we endeavor to refine our deliverables and enhance your Pelican Bay lifestyle. Given our strong desire to continue building a culture of excellence, you have an important role to play in our ability to leverage the power of both constructive criticism and positive reinforcement. Tony D’Errico continued on page 14 Next Level A message from the President By Tony D’Errico, CCM, CCE, CAM, Pelican Bay Foundation, Inc. President PRESIDENT’S MESSAGE Pelican Bay Member Guide 2025 12 PelicanBay.org
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