Pelican Bay’s Vision, Mission and Values The Pelican Bay Board of Directors governs with the following mission, vision and values as guiding principles, which were finalized in 2024. The president directs the staff and work of the organization in alignment with these guiding principles and strategic framework. Each plays a distinct role in the success of the Pelican Bay community. The mission and vision statements direct strategic objectives, which are incorporated into each fiscal year budget. Vision A premier coastal community that enriches the lives of its members through first class amenities, engaging activities, the tranquility of nature and a sense of belonging. Mission To protect, maintain and enhance the Pelican Bay member experience by providing: • A pristine natural environment with beaches, mangroves and green spaces • Exceptional facilities, amenities and activities that foster a vibrant, healthy and social lifestyle • Outstanding member services and a workplace of choice • An ambiance of quiet beauty and commitment to safety This mission will be achieved with prudent, transparent and sustainable financial management. Values The following are our guiding beliefs and principles that create the Foundation’s culture. They frame how the Foundation interacts with mem- bers, employees, partnerships and its stakeholders. Welcoming: Help build and embrace a sense of community and belonging for all. Collaborative: Leverage our collective genius with a focus on clear communication, teamwork and continuous improvement. Positive: Be open to new ideas and utilize creative problem solving to deliver exceptional member satisfaction at all touch points. Respectful: Valuing others by being honest, courteous, fulfilling commitments and behaving in a moral and ethical manner. The Board is enthusiastic to share its vision with the Pelican Bay community. The Foundation will continue communicating the mission, vision and values in various ways and promote increased visibility using our communication channels and marketing collateral. The full rules and regulations, including 2.A. Governance and Management, can be found on pelicanbay.org. Log in to your member profile, move your cursor over the “Member Communications” drop-down tab, then over the “Documents Center” drop-down box and click “Rules & Regulations.” STAY IN THE BAY Pelican Bay Member Guide 2025 32 PelicanBay.org
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